The team at tourism marketing and PR agency piroth.kommunikation

Daniela Maria Piroth-Bonn

Daniela Maria

Introducing Daniela...
Daniela’s powers of creativity and lateral thought never fail to impress. She has a talent for pinpointing potential for growth, and thinks in solutions — not in problems.

Daniela Maria Piroth-Bonn, the founder of piroth.kommunikation, has commited herself to the communication in the tourism field since 2003.  With new ideas and fresh atempts, she adds some zest and gives new perspectives on the projects.

Daniela has been in the tourism industry since 1996. Her expertise in tourism marketing comes from working for leading companies such as Dertour, Rafael Hotels Deutschland, Peter Deilmann EuropAmerica Cruises, Deutsche Lufthansa AG and Deutsche Bahn AG – both in Germany and abroad. Before starting her own business, Daniela handled the account of the State of Queensland in Australia as part of Mangum Management, a tourism marketing and PR agency. While completing her MA in Italian studies, American studies and ethnology, she worked and studied in Italy and the United States for extended periods.


Teresa Schreiner


Introducing Teresa...

A creative thinker with a remarkable sense for emerging trends, Teresa offers a usefully critical eye and fresh perspectives across the agency’s work

As managing director, Teresa is the go-between the team and long-standing customers. Alongside the usual agency management tasks such as strategy, finance, human resources development, marketing and business development, she is closely involved in consulting and plays a leading role, together with the account managers, in strategic guidance of clients. She has completed further education in Social Media Management and Campaigns, so is always on top of the latest industry developments.

Teresa studied Media and Communications with Sports Management in Passau and Prague. As a multi-linguist, she began her career in the communications department at the German-Czech chamber of trade and commerce in Prague before moving on to the PR department of the CSU Bavarian parliamentary party. Interest in international work and a passion for travel brought her to the team at piroth.kommunikation.


Marion Handel


Introducing Marion...

Marion is an outstanding communications professional. Bursting with ideas, she is our in-house wordsmith — and always guarantees a smile!

She specializes in content marketing, working out the best ways to tell the stories that make our clients so unique. She is currently assisting in customer service.

During her studies in Tourism Management and Business Administration at the University of Cooperative Education in Ravensburg, she worked for two international travel agencies in Munich. Extended periods abroad in Australia and South Africa strengthened her language skills and bolstered her passion for the tourism industry.


Melanie Ertl


Introducing Melanie...

With a lot of fun and curiosity Melanie throws herself into her work. But be careful: Her enthusiasm and laugh is contagious!

She has always been on the move for her job – already during her studies in Communication Science in Vienna. Various events and press conferences were scheduled.

At that time she worked as a journalist, for the Austria Press Agency. During her traineeship at a magazine publisher in Munich and the following time as editor she concentrated on writing exciting travel reports. At piroth.kommunikation Melanie supports the team with her professional-level writing skills. In her leisure time she spends every free minute with traveling. From Cuba to Singapore – no destination is too far away.


Melanie Mügler


Introducing Mellie...

As a "Münchner Kindl" she knows what is good. Thus she has not only always an amusing saying on the lips, but provides also with pleasure for our bodily welfare!

With her instinct for texts and her uncomplicated hands-on mentality, Melanie supports our team in the everyday business and customer handling with a decent portion of enthusiasm. 

During her business management study in Munich she has intensely dealt with the main focuses Hotel-, tourism- and Event management and, besides, learned to know - and love - the PR and marketing work. She collected practical experiences already at different hotels: from the small, family-controlled land hotel about an Austrian mountain club up to the 5-star hotel in the Munich city centre. The enthusiasm for the tourism has thereby grown steadily. Privately she spends her vacations best in Croatia.


Franziska Bernholz


Introducing Franziska...
Always very well informed, the lunch break talks with Franzi can happen to drift away to world-political topics :) during our table talks, you will search in vain for cat videos and canteen gossip –most of the times at least!

Online campaigns, digital profiling, social media concepts & co – that is where Franziska jumps in.

Already during her studies in International Tourism Management at the IUBH Bad Honnef/Bonn and the Haaga-Helia University in Helsinki, Franziska got enthusiastic about the variety of marketing activities. The practical experiences in a hotel, a Costa-rican travel agency and at the Bavarian tourism marketing agency strengthened her passion for the work in the tourism industry. In particular, she grew fond of the endless possibilities of the social web and the digital. In her leisure time, Franziska’s thoughts also spin around travelling: Let it be a short weekend trip or the long-haul travels – at some point she is seized by a thirst of adventure.


Sabrina Mahler


Introducing Sabrina...
Sabrina keeps the show on the road, even when the going gets tough: she is the “Zen” of the team!

Sabrina manages the office and provides accounting and human resources support.

Alongside her work, she is studying International Management in Munich. Before joining piroth.kommunikation she worked in the parish of Pullach PR department, and as a freelancer. A long stay in Brazil sparked her passion for other countries, cultures, travelling and the tourism industry.

Giuliano Capo


Introducing Giuliano...
Giuliano does not only provide us with the newest trends in the digital sector, but also with the necessary portion of chocolate in the afternoon!


With his visual eye on the whole and always acquainted with the newest technical standards, Giuliano is the key driver for exchange and initiator within the teamwork.

After his Media Management studies in St. Pölten – where he specialized in strategic management and on business models in the digital world - Guiliano worked, amongst other companies, in the online communication department of DERAG Living Hotels. As a freelancer in the digital marketing sector of the tourism industry, he meanwhile established a network of developers and graphic artists.

Interested in joining the team at piroth.kommunikation tourism marketing and PR agency? Click here for our vacant positions and online application form.